Not the Market Basket!

Longtime readers know that when I need to grocery shop, I usually force myself to endure the very special kind of hell which is known as the Market Basket. It is huge and unwieldy and is a favorite shopping destination among both the slow moving elderly and narcissists who like to park their carriage in the middle of the aisle while they decide which brand of salt to buy.

Today I needed to pick up a few items, but as luck would have it I was nowhere near the Market Basket and so I entered the equally hideous, yet far more expensive Shaws.

At first glance Shaws seems like your average grocery store. The milk is where you would expect it to be. The meats are along the back wall. It's in the frozen food section where things get a little weird.

This one I can understand. I like pies too.

  Hmmmm. I guess I like novelties, though I'm not sure that the exclamation point is really called for.

"Potatoes!" Really? An exclamation point for frozen potatoes? Might we be abusing the very notion of the exclamation point?

There is no need for this sort of punctuation for frozen vegetables. This is just false advertising.

I really do not know what to make of this. Yes, it's exciting that you have some frozen kosher offerings, but let's be honest- it's not that exciting.

What the hell is this?

Shouldn't Hispanic be capitalized? Is Hispanic even a real food group? Doesn't this just seem rude somehow? Unless you are actually selling frozen Hispanics, I really think that this sign is misleading.


Is this sort of thing limited to this one Shaws? Does your store sell frozen Hispanics too?